In a glittering ceremony today in Russia, FIFA has unveiled its mascot for the 2018 World Cup.
Speaking to assembled journalists, a spokesperson defended what might be seen as a controversial selection.
"Most major sporting events have some sort of anthropomorphised cartoon animal, usually in a sports jersey and with some sort of cutesy name."
"Here at FIFA, we wanted something that truly represents the spirit of the organisation and the morals of modern football. That's why we went for Jiffy."